When Lubna began her first job after university, she chose an unconventional path. Rather than follow fleeting trends, she invested in gold jewelry—month after month, piece by piece. By the end of her second year, the thoughtfully curated collection she had built became more than a personal archive of beauty. It returned enough profit to purchase her first car.

To Lubna, jewelry has never been a passing indulgence. It is a declaration of independence. A wearable form of legacy. It is both an art and an asset—an elegant way to invest in one’s future while embodying intention and style.

Before founding illi, Lubna searched for jewelry that reflected her values. Timeless yet expressive. Crafted exclusively in precious metals. Transparent about quality. What she found instead were pieces that felt disconnected. They lacked soul, or were designed without consideration for the rhythm of the modern life.

So she created what she could not find. illi is her answer. Fine jewelry designed for daily life. Forged in the spirit of quiet power and enduring elegance.