When Lubna landed her first job out of college, she took an unconventional approach to securing her future: she began investing in gold jewelry every month. By the end of her second year, the profits from selling pieces of her carefully curated collection allowed her to buy her first car.

Jewelry is not just an accessory; it is a powerful symbol of a woman’s independence. It is a way to invest in your financial future while exuding confidence and style.

Before founding illi, Lubna had difficulty finding brands that offered a combination of precious metals, transparency about material quality, and bold, assertive designs. Most options were either overpriced or uninspiring. Driven by her desire for jewelry that could be worn every day, Lubna set out to create pieces that not only store wealth but also tell stories of women’s strength and freedom.