When Lubna got her first job out of college, she bought gold jewelry every month as an investment strategy. By the end of the second year, she got her first car using the profits from selling her little collection.

Jewelry is an expression of women’s independence. It is an opportunity to invest in financial well-being while looking fabulous.

Before illi, it was difficult for Lubna to find brands that use higher purity gold, are transparent about the quality of their materials, and have assertive designs. What was out there was either too expensive for its actual value or have uninspiring designs. Lubna’s goal became to create designs for everyday wear that store wealth and reflect women’s stories of fierceness and freedom.